Tōng Bǎo
Tōng Bǎo is a restaurant brand and mooncake packaging concept for the Mid-Autumn Festival, designed to present Chinese culture in a way that feels engaging to those less familiar with its traditions.
The box of nine mooncakes tells the legend of Chang’e and Hou Yi — a folktale traditionally shared during the festival. My approach was to create something meaningful for those who know the story, and a sense of discovery for those encountering it for the first time.
The Mid-Autumn Festival is also a time for games and exchanging riddles. On the side of each mooncake box is a riddle, with the answer revealed as the cover is lifted—adding an interactive layer to the unboxing experience.
